Panasonic’s battle with Samsung over LED TV model
Samsung has been a long established LED TV supplier in Australia with the famous Samsung LED panel. However, recently Panasonic has announced a battle for the LED Television market share against Samsung, by bringing a newer and brighter version of LED television to the Australian market. The new product range from Panasonic offers IPS technology, which stands for In Plane Switching technology. It’s main features involves a better and wider viewing from an angle, which Samsung’s LED version lacks. LED technology has already found its application in other products apart from TV such as the iPad developed by Apple. LED technology stands for Light-Emitting Diodes and offers much superior quality allowing extra brightness and sharpness for TV set.
The main idea of LED TV is to deliver a superior picture image, which many sophisticated viewers and gamers appreciate. The Panasonic LED IPS product makes the colour very saturated without any fading after effects when the angle becomes wider (ie: when looking at the screen from further to the side, rather than sitting in the middle and looking at the screen square on). It is understandable why Panasonic decided to move into LED technology, as it is increasingly gaining a footprint in the TV world. In addition to brightness, LED also offers a higher energy saving, which many consumers very much appreciate.
Sony is another competitor that is winning the market with OLED TV (organic LED). Not only does it offer a higher quality picutre, but it is also only 3 millimetres thick (XEL-1 TV model). The ratio of contrast is amazing offering 1,000,000:1. This poses some challenges for Samsung and Panasonic. Sony has invested more than $100 million in the development of LCD and LED technology and has a strong determination to succeed in the TV market all over the world. What consumers also love about LED is its design, since it allows producing TV screens of extra thinness that was not even imaginable several years ago.
How does LED TV manage to produce such amazing brightness from any angle? The answer is that LED screens operate by covering several layers of material that is positioned between a couple of extremely thin panels of glass. Light-Emitting Diodes work as a light source and, thus, no extra backlighting is required as in non-LED televisions. This is another reason why the act as energy savers. Another effect of LED, that Panasonic showed in its most recent model, is the smoothness with which the images move and the stronger blacks in images.
It is expected that High-tech exhibitions will display more and more LED technology and additional light-emitting diode know-how. At the end of the day, it is all good news for the consumer, since prices are driven down by the intense competition and viewers get the best products at great prices.